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In the latest episode of our Alternative Allocations podcast series, I had the opportunity to sit down with Daniil Shapiro of Cerulli Associates. Daniil and I discussed Cerulli’s research on alternative investments, focusing on advisor adoption and product evolution, and how the industry is embracing the sector. We focused on the growth and adoption of private market funds. Today’s environment is unique in that asset managers are delivering products that advisors and investors are clamoring for, in structures that align everyone’s interests.

Daniil and I discussed some of the challenges for advisors, including alternatives education, illiquidity, and operational difficulties. We discussed how we can help advisors move from the current industry average of roughly a 6% allocation to alternatives, to a more impactful 15%-20% allocation, depending on each client’s goals, objectives, and time horizon. Daniil stated, “. . . it comes down to the enhanced liquidity products that are being increasingly made available to them. It's using platforms like iCapital and CAIS in order to streamline the access to alternative investment exposures.” 

The Growth of Registered Funds

Sources: Cerulli Associates. As of June 2024. All funds are presented on a net assets basis. For illustrative purposes only and not reflective of the performance or portfolio composition of any Franklin Templeton fund.

We discussed the importance of developing alternative education and thought leadership to help advisors and investors. Daniil also stressed the importance of having dedicated resources to help educate, sell and support alternative investment offerings. In several industry studies, including Cerulli’s research, advisors recognize the value of private markets, and have indicated a desire to increase their exposure.

Daniil shared the types of education and thought leadership that are most helpful for advisors. Advisors are seeking asset-class education, guidance on portfolio construction, help with communicating the merits of alternatives to clients, and education regarding the tradeoffs of the various structures.

What Type of Education and Thought Leadership do Advisors Want?

Sources: Cerulli Associates. As of June 2024. 

Given Cerulli’s unique vantage point, I asked Daniil where he thought we would be as an industry in the next 10 years. He stated that “advisors are going to be allocating more to alternative investments. They're going to be allocating more to these high-quality alternative investment products.”  He said he anticipated trillions of dollars would be available across the US wealth channel.

Daniil mentioned there would be winners and losers, and the assets would not be distributed evenly. He predicts that semi-liquid structures like interval and tender-offer funds will benefit from advisor adoption due to their flexible features and ease of access.  

While there has been a lot of interest in the growth and adoption of alternatives in the wealth channel, the percentage allocated to alternatives has stubbornly remained about 6% over the last decade, despite advisors recognizing the need and advantages of increasing their allocations.

We believe this growth and adoption will be driven by a market environment that demands a more robust toolbox, product innovation that makes private markets more accessible to a broader group of investors, and access to institutional-quality managers.

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